REDKEN Color Extend Magnetics Shampoo For Color-Treated Hair

The Redken Color Extend Magnetics haircare system offers a sulfate-free solution for color-treated hair, designed to prevent color fade and enhance vibrancy. The system features the brand's Color Care Complex, which helps lock in hair color for a vibrant, radiant look with mirror-like shine.

The Color Extend Magnetics Sulfate-Free Shampoo is a gentle formula that prevents hair color from fading, while adding shine to the hair. This ultimate sulfate-free haircare system is suitable for all color-treated hair types, providing long-lasting color vibrancy.

Compared to the regular Color Extend range, the Color Extend Magnetics line is specifically formulated to be sulfate-free, while both systems protect and extend the life of color-treated hair. The key ingredient in Color Extend Magnetics is Amino Acids, which help seal in color.

It's important to note that the Color Extend Magnetics formula has not changed, but the packaging has been upgraded to focus on sustainability. Redken is committed to reducing the amount of virgin plastic used in their packaging and shifting to post-consumer plastic, cardboard, and aluminum.

Redken's conscious manufacturing efforts also include using renewable energy in 3 out of 4 of their haircare product factories. Furthermore, in 2023, 156 Redken products were certified by Cradle to Cradle, an independent standard that assesses the safety, circularity, and responsibility of materials and products.

Beyond their product innovations, Redken is also on a mission to ensure that the hairdresser's chair is an LGBTQ+ safe space. The brand provides free virtual on-demand education to hairdressers to foster a welcoming and inclusive environment.

In summary, the Redken Color Extend Magnetics haircare system offers a sulfate-free, color-protecting solution for all color-treated hair types. The brand's commitment to sustainability and inclusivity further enhances the customer experience.

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